This is from an article in Automotive Digest that Mike McFall (President and Founder of Black Book Online) put out some time ago but still holds water in today's market!
1. Management- either you are in or out. Management commitment starts with a vision for success and clear goals for ROI which are expressed to everyone in the store. It’s that simple.
2. Measurement- if everyone knows the goal then you can share the success or fix the failures. Your MOR meeting should devote at least 10 minutes to Internet metrics, which ultimately are cost per sale and ROI.
3. Money- pay plan dictates behavior and success. Link every dollar of compensation to a successful action.
If dealers follow this simple formula expect to see "Measurable" results.
1. Management- either you are in or out. Management commitment starts with a vision for success and clear goals for ROI which are expressed to everyone in the store. It’s that simple.
2. Measurement- if everyone knows the goal then you can share the success or fix the failures. Your MOR meeting should devote at least 10 minutes to Internet metrics, which ultimately are cost per sale and ROI.
3. Money- pay plan dictates behavior and success. Link every dollar of compensation to a successful action.
If dealers follow this simple formula expect to see "Measurable" results.
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